THE JOURNAL
Better questions.
Better buying decisions.
Practical notes for the people who choose, develop and bring toys to market.
HOW TO USE THE JOURNAL
Three decisions
buyers make repeatedly.
Reading quotations. A lower quote is not the same product until materials, motor, battery, accessories, carton volume and the approval sample match.
OEM versus ODM. Sort out who owns the design, tooling and approvals before choosing a development route.
Choosing STEM toys. Start with the actual activity, component count, instructions and age fit rather than the word STEM on the box.
Each guide ends with the details to bring to your own brief—TF references, destination market and the decision you need to make.
BUYER INSIGHTS
A little knowledge.
A better next decision.
sourcing
ToyFreight Bulk Toys: How to Plan Three Cartons per SKU
Convert a three-carton-per-SKU minimum into 216 pieces across six cartons, calculate CBM, and check final dimensions, counts, weights and marks.
Read the insight ↗review
Wholesale Toys: Choose Assortment Roles Before SKUs
Build a nine-line wholesale toy assortment by channel, category and role, with sample checks, packing comparisons and evidence gates before ordering.
Read the insight ↗THE NEXT GOOD THING STARTS WITH A CONVERSATION
Your market.
Our next shared project.
Send a shortlist, a target price or an idea. Let’s give it a practical route forward.
Let’s build your assortment